Materials science company PANGAIA is set to open its first standalone UK flagship store in Shaftesbury Capital’s Soho neighbourhood, in a prime location on Carnaby Street this summer.
Located at 57 Carnaby Street, the 1,500sq ft store will offer the brand’s genderless apparel and will enable visitors to reconnect with nature and earth-conscious retailing in the heart of the city. The purpose-driven lifestyle company’s store will also enable shoppers to learn more about PANGAIA’s problem-solving materials science innovations.
The signing continues to build on Soho’s position as the go-to location for debuts. PANGAIA will sit alongside neighbouring retailers such as END, Adidas Originals, and Axel Arigato, all of which opened debut stores – a first in London for END, and firsts globally for Adidas Originals and Axel Arigato – in Shaftesbury Capital’s Soho. These sit alongside world-class dining concepts including Mountain, Bebe Bob and Kiln, which add to Soho’s vibrant, multi-dimensional district.
Michelle McGrath, executive director at Shaftesbury Capital, commented: “PANGAIA is one of the most interesting and innovation-driven brands globally. Their flagship UK debut in Soho’s Carnaby Street underscores the district’s reputation for UK firsts, world-class experiences and sought-after consumer demographics. The signing highlights our approach to active curation, seeking out challenger and high growth brands which complement the muti-dimensional nature of the area and its existing brands and restaurants such as Aimé Leon Dore, Adidas Originals, END, Mountain, Kiln and Rita’s.”
