Shaftesbury Capital has announced that Strathberry, the Edinburgh-based brand specialising in luxury leather goods, has relocated its store within Covent Garden’s historic Market Building.
The upsized unit, measuring c.1,200sq ft, will enable the brand to expand its offering of exclusive products, all of which can be personalised with on-site embossing services by the skilled team. Strathberry is currently stocked in over 90 doors globally and operates three standalone stores, of which Covent Garden is the largest. Strathberry has also opened a new office alongside its upsized store, solidifying the brand’s expanded presence in the city and signalling Covent Garden’s appeal as a destination of choice for both a brand’s commercial and operational footprints.
William Oliver, retail leasing director at Shaftesbury Capital, commented on the signing: “Shaftesbury Capital takes great pride in the collaborative, long-term relationships we foster with our partners, and Strathberry’s decision to not only significantly upsize their store, but to also open their new London office in Covent Garden, is testament to this. It’s extremely rewarding to see our partners go from strength to strength within the destination and continue to deepen their commitment to the area.”
Guy and Leeanne Hundleby of Strathberry, added: “We’ve truly enjoyed being part of such a vibrant area of London over the past couple of years and, by unveiling this beautiful new boutique, we are excited to enter this exciting next chapter of our journey. The new Covent Garden location will become the home of Strathberry in London – both a space where our customers can experience the craftsmanship of our products in person and a London hub for our growing team”.
Taking residency in Strathberry’s former store is luxury British lifestyle band, Aspinal, which has recently signed for the 250sq ft Market Building space. Aspinal’s signing at Covent Garden follows a number of other entries including eco-conscious suitwear retailer, Batch London, and travel-inspired apparel brand, Gandy’s International, both set to open later this year, and sustainable menswear brand, NN.07, which opened its debut UK standalone store in September.
