Zara has opened its significantly upsized flagship on upper and lower South John Street at Liverpool ONE.
The new 42,000sq ft store is the latest example of brand investment in the destination, following a landmark year of signings that will make 2025 Liverpool ONE’s biggest year for openings since it launched in 2008.
Increasing in size by 55% from 27,200sq ft to 42,000sq ft, Zara’s new Liverpool ONE store offers a larger collection of Zara’s menswear, womenswear, and childrenswear across two floors. Together with a more spacious interior, the flagship places the customer experience at the forefront, adopting the brand’s latest innovative technologies such as self-service payment facilities.
Rob Deacon, asset management director at Liverpool ONE, said: “Liverpool ONE is defined by its leading mix of brands and ability to deliver the best of the best, and the opening of Zara’s significantly upsized regional flagship is the perfect example of this. Demand for Liverpool ONE is at an all-time high, with leading brands recognising its appeal as a destination for flagships and showcase spaces.
“2024 was a milestone year for big-name signings and 2025 will be our biggest year for openings yet, with UNIQLO, Sephora and TFG London set to make their debuts.”
Zara is one of 22 brands with a total combined footprint of 135,000sq ft that have invested in their existing stores at Liverpool ONE since the beginning of 2024. A further 34 brands committed to the destination last year, covering a total of 200,000sq ft. This includes UNIQLO, which is set to make its city debut on Paradise Street in a 25,000sq ft flagship, a 7,5000sq ft Sephora and, at 12,000sq ft, the biggest-ever multi-brand flagship from fashion retail group, TFG London.
As well as permanent signings, Liverpool ONE welcomed a series of short-term lets throughout 2024, including AllSaints, Curated Makers and Noughts and Crosses. The destination has also played host to the physical debuts of clicks-to-bricks brands such as Luxe Collective, Sisters & Seekers, Glamify Fashion and, more recently, Applied Nutrition x Yelir.
