Redical has announced that Victoria Leeds is set to welcome fragrance house, Arabian Oud, marking the brand’s Northern debut and second location outside of London.
Signing for an 815sq ft space in Victoria Gate amongst the likes of Neom and Allertons, Arabian Oud will launch its new store concept at the destination. The brand’s emphasis on Arabian heritage, luxury and sophistication will be reflected in a minimalistic store design, elevated with marble details.
Rachel Bradburn, head of leasing at Redical, commented: “The signing of Arabian Oud follows a string of stellar new brands and regional debuts at Victoria Leeds, and further amplifies that our momentum is only growing. Arabian Oud’s heritage and prestige perfectly resonate with our customers’ desire for premium, experience-led retail. This addition to our health and beauty offer is distinctly unique, bringing with it the promise of a luxurious and immersive experience that we cannot wait to welcome.”
Ralph Bou Nader, GM at Arabian Oud International, added: “Our first store in the North is a key moment in our brand history, and with plans to launch our new design concept, it was imperative that we select the ideal location. Victoria Leeds is exactly what we were looking for, we are ready to bring our luxury products to the North and look forward to joining such a strong line-up of premium retailers.”
This signing follows the news that Belstaff has made its city debut at Victoria Leeds, opening into a 2,259sq ft space in the historic Victoria Quarter, extending the destination’s menswear offer alongside the likes of Barbour, Hawes & Curtis, and Ralph Lauren.
Lunson Mitchenhall and Central Retail acted on behalf of Redical and Rammy Osseiran represented Arabian Oud.
