Luxury nail and brow bar So.Shell is set to open a new salon in mid-November in Covent Garden.
The 1,600sq ft new store, located at 27 Shorts Gardens is part of an expansion programme with the brand increasing its footprint to six prominent locations across London.
The new branch will offer 12 manicure stations and five pedicure chairs; all designed for simultaneous services while there are two dedicated stations for brows and lashes.
So.Shell has become known for offering high-quality and efficient beauty services using Ukrainian techniques.
The brand’s impressive growth trajectory includes the following five London salons: Wimbledon, opened August 2025; Westfield, White City, opened May 2025; Chelsea, opened December 2024; Battersea Power Station, opened March 2024; and Carnaby, opened December 2022.
Yana Galiyeva and Maria Sharova, So.Shell Owners, commented on the expansion: “We are incredibly proud of the journey So.Shell has been on. To have grown from one to six successful salons in such a short time is a testament to our team’s hard work and our unique business concept. Each new location, including our newest opening in Covent Garden, has been carefully chosen to bring our premium service to key destinations across London. We are excited for this next chapter and look forward to welcoming clients to our sixth salon very soon.”
