Global real estate advisor, CBRE, has extended its charity partnership with Alzheimer’s Society for a further year, marking a total three-year commitment to supporting people affected by dementia across the UK.
Since the partnership began in January 2024, CBRE employees have raised £1m through a range of fundraising activities, including personal challenges, team events and community initiatives. In addition to this, their efforts have helped unlock more than £1m in financial benefits for families in need, offering support to those facing the realities of dementia. As a direct result of these contributions, 477 people have now started receiving financial assistance.
The funds raised have enabled Alzheimer’s Society to deliver thousands of vital services. These include nearly 5,000 Companion Calls to reduce isolation among vulnerable individuals, over 3,000 Dementia Support Line calls offering expert advice and hundreds of translation service calls to ensure accessible support for people from diverse backgrounds. The partnership has also helped create more than 117,000 Dementia Friends through thousands of awareness sessions, enabling communities with the knowledge needed to better support those affected.
