Dalton Park Outlet has delivered a stellar performance during the Christmas trading period, achieving significant year-on-year growth across key metrics and categories. With robust footfall and strong consumer demand, the outlet reported a +11.2% increase in Christmas week sales and a +10.4% uplift in transactions compared to the same period in 2023.
Dalton Park experienced exceptional performance on key dates including an impressive sales uplift of +19.3% versus 2023 on Christmas Eve. Its Boxing Day sales grew by +6.7%, building on 2023’s record-breaking result of +33% vs. 2022. This achievement marks Dalton Park’s best-ever Boxing Day for sales to date. December 27 is traditionally the outlet’s busiest day, sales this year surged by +27% compared to 2023.
Standout performances across several product categories included +57% increase for gifts/confectionery, +53% growth across health and beauty, +21% uplift in home driven by décor and home improvement, and a solid +18% lift in the sports category.
The results reflect Dalton Park Outlet’s ongoing commitment to delivering an unbeatable shopping experience with exceptional value for consumers. The outlet’s strategic focus on a curated mix of premium brands, festive events, and promotions contributed to its outstanding performance this season.
Nicky Lovell, head of outlets and retail business development at Global Mutual commented: “This year’s Christmas results are a testament to the strength of Dalton Park Outlet’s offering and the loyalty of our customers. We are thrilled to have delivered such strong results across the board, with standout performances in several key categories and record-breaking days that demonstrate our appeal as a leading retail destination.”
