Landsec, owner of Westgate Oxford, has announced a new partnership with leading mental health charity, Mind, to champion mental health awareness and support. The initiative launched on October 10 coincide with World Mental Health Day.
Together, Westgate Oxford and Mind are encouraging guests to take moments to pause, reflect and reset as part of a new mental health awareness campaign in the centre.
Throughout the mall, visitors will find thoughtfully placed artwork, including mirror stickers and selfie stands, featuring uplifting prompts that aim to inspire positivity and mindfulness. The installations also direct guests to practical resources and information, both on and offline, about where to access further mental health support locally.
Andrew Berrie, head of corporate partnerships for Mind, said: “Right now, the nation’s mental health is in crisis. One in five people are living with a mental health problem, and far too many are not getting the help they need.
“Our partnership with Westgate Oxford allows us to reach people in an everyday setting — reminding them that mental health affects us all, and that support is always available. The installations will help us potentially connect with millions of shoppers at the centre over the next year encouraging small moments of reflection and letting people know that Mind is here whenever they need us.”
Brendan Hattam, centre director at Westgate Oxford, said: “We’re proud to partner with Mind to help promote positive mental health among our guests. Shopping centres can often be busy, fast-paced environments, so we wanted to create moments within the mall that encourage people to pause and take a breath.
“This initiative is about reminding our visitors that taking time for themselves, even in small ways, can make a big difference — and that help and support is always available if they need it.”
