Hammerson has announced that Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, is significantly increasing its presence within Bullring & Grand Central. The multi-million-pound investment will create one of the brand’s largest UK flagships.
The new store will extend its space to nearly 8,000sq ft across a double-height glazed shopfront, showcasing branded areas for prestige brands. The multi-brand showroom will feature a hospitality bar and lounge area, alongside VIP consultation rooms and service and repair specialists.
This latest commitment by the Watches of Switzerland Group further demonstrates the appeal of Bullring and is reflective of Hammerson’s wider strategy to enliven its assets by introducing new brands, concepts and market firsts to engage new audiences.
New signings in recent months include Inditex-owned Bershka and Pull&Bear, while new openings in the second half of the year will include M&S, Footasylum, EL&N, Lane7 and Sandbox VR.
Toby Tait, director asset management at Hammerson, said: “The Watches of Switzerland Group’s decision to expand its presence to create one of the largest Goldsmiths stores within its portfolio is testament to Bullring’s quality and location in the heart of the city. Jewellery and watches continue to be a top performing category across our portfolio, so we are looking forward to Goldsmiths strengthening the offer with its new elevated store later this year.”