Retail Destination
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Subscribe
    Twitter
    Retail Destination
    • News
      • Acquisitions
      • Appointments
      • Facilities
      • F&B
      • Footfall
      • Marketing
      • Store opening
      • Store signing
      • Technology
    • Development
      • Construction
      • Investment
      • Leasing
      • Planning
    • Products & Services
    • Sponsored Content
    • Events
      • Sceptre Awards 2024
      • Retail Destination Live 2025
    • Digital Editions Archive
    Twitter
    Retail Destination
    F&B

    Boo to open at Merry Hill

    Tracy WestBy Tracy WestMarch 20, 20242 Mins Read
    LinkedIn Facebook Twitter Email
    Share
    Facebook Twitter LinkedIn Email

    Sovereign Centros from CBRE has announced that smash burger specialist, Boo, is set to open at Merry Hill later this spring. 

    Since its start in Leicester city centre in 2017, Boo has gone on to operate sites across the UK and globally, with its first overseas restaurant in Abu Dhabi’s Yas Mall opening last year. The 2,000sq ft Merry Hill location will have space for 60 diners, adjacent to chicken wing restaurant, Wingstop. It will be part of Merry Hill’s leisure quarter, which is anchored by Hollywood Bowl and forms a repositioning of the mall by Sovereign Centros from CBRE, creating a new hub for family-friendly leisure and dining.

    At Boo Merry Hill , diners can expect a selection of burgers with various toppings, from the OG Classic Angus beef burger to the buttermilk fried Chick-a-Boo burger.

    Alistair Winning, asset manager at Sovereign Centros from CBRE, commented: “Given the importance of Merry Hill to its community, we’re always looking to support native brands, and locally-founded Boo opening here is evidence of that. We have made great strides in diversifying our dining options at the destination, and Boo will bring yet another top-tier, fan-favourite restaurant to complement our other recent additions, placing them among national powerhouses like wagamama and ASK Italian and the upcoming arrival of Wingstop. We look forward to Boo opening at Merry Hill, as we put the finishing touches to the new leisure quarter.”

    Juan Fernando, marketing manager at Boo, added: “The foundation of Boo came from a family partnership, striving for innovation in dining experiences and taste. It is important for us to maintain a strong base in the Midlands and the announcement of our upcoming Merry Hill restaurant is a testament to this. The destination has a strong, dedicated community, aligning with our values at Boo as a family-oriented business, and offers a dynamic location for our next restaurant. We can’t wait to bring our delicious, fresh food and first-rate service to visitors at Merry Hill, and we know they’ll love the Boo experience.”

    This news follows a series of hospitality announcements for Merry Hill in 2023, including the openings of leisure quarter anchor Hollywood Bowl, alongside wagamama and ASK Italian, a second Starbucks site, and the signing of Wingstop.

    JLL, Time Retail Partners, and Font Real Estate represent Merry Hill. SPACE Retail Property Consultants acted for Boo. 

    Previous ArticleNew French bistro concept opens on Fulham Road
    Next Article Braehead adds to its F&B offer
    Tracy West

    Read Similar Stories

    Slim Chickens opens at Merry Hill

    May 16, 2025

    The O2 enjoys record-breaking Easter

    April 28, 2025

    Station Hill expands F&B line up

    April 23, 2025
    Latest News

    Crocs to open at Braintree Village

    May 16, 2025

    Slim Chickens opens at Merry Hill

    May 16, 2025

    Two big brands recommit to Meadowhall… and Oliver Bonas joins the centre

    May 14, 2025
    Sponsored Content

    Why Destination Retail is Charging the Way Forward for the UK’s EV Infrastructure

    May 1, 2025

    Powering retail growth: charging ahead towards net zero

    October 1, 2024

    Twin Benefits

    May 30, 2024
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • Retail Destination Live
    • Sceptre Awards

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    SAVE & ACCEPT
    Powered by CookieYes Logo