Shaftesbury Capital has announced that pastry concept Mrs Baker, and quick service vendor Sushi Joy, have opened their doors in Chinatown London. The two brands have launched debut locations close to Leicester Square, one of London’s busiest tube stations, at 12/13 Little Newport Street and 15a Little Newport Street respectively.
Mrs Bakery’s 1,300sq ft unit joins Chinatown London’s varied collection of traditional and modern ESEA pastry concepts, including Chinatown Bakery and Kova Patisserie. Mrs Bakery stocks a range of freshly made goods and beverages, with products including Layer Toast, Taro Salted Egg Drums, Chicken Floss Buns, and a selection of Rice Breads.
Debuting on the same street, Sushi Joy’s kiosk combines the traditional artistry of sushi making with a modern grab-and-go approach. Catering to ever-evolving food trends, Sushi Joy offers a wide variety of fresh sushi made daily with premium ingredients.
Emma Matus, head of restaurant leasing at Shaftesbury Capital, commented: “Our focus for Chinatown London is considered evolution, making sure it continues to reflect the many traditions and trends from the ESEA region in careful balance. Mrs Bakery and Sushi Joy bring two distinct offers, joining new openings from the past few months – including Noodle & Beer, Bunsik, and Kung Fu Burger – all of which provide something different and mean no two visits to Chinatown London are ever the same.”
Lei Jin, director of Mrs Bakery, commented: “Debuting in Chinatown is a crucial step for Mrs Bakery, and it was vital we partnered with a landlord and location that reflected our dedication to bringing a range of high-quality, ESEA-inspired baked goods to a vibrant community. With a core philosophy that revolves around joy and togetherness, we have no doubt that Chinatown London is the place to be.”
Yisong, founder and CEO of Sushi Joy, commented: “As we look to expand Sushi Joy across London, there was no question that Chinatown London was the place to start our journey. We are committed to delivering authentic, high-quality sushi to a diverse audience, and our new location is positioned exceptionally well to cater to tourists, office workers, and those from the ESEA community looking for a taste of home.”
Mrs Bakery and Sushi Joy are the latest brands to launch debuts within Chinatown London, following the likes of YiQi, which opened in 2024 and just a year later became a Michelin Guide recommended restaurant.
