Shaftesbury Capital has announced that Noodle & Beer has opened its doors at Chinatown London’s 27 Wardour Street.
Joining the neighbourhood in a 950sq ft unit, Noodle & Beer now sits among popular concepts on Wardour Street, including Pochawa Grill, Kung Fu Noodle and Chinatown Bakery. With a vibrant interior and 42 covers across two floors, including an intimate dining setting in the basement, Noodle & Beer captures the upbeat socialisation focused culture associated with the Sichuan region.
Its menu features a selection of noodle-based dishes alongside a rotation of carefully selected beers, including halal options and rice boxes for those looking for an affordable grab-and-go offer. Open until 03:30am from Thursday to Saturday, guests can enjoy an evening-to-late-night experience, with Noodle & Beer Chinatown London playing host to DJs and game nights.
Emma Matus, head of restaurant leasing at Shaftesbury Capital, commented: “Chinatown London is renowned for the strength of its authentic ESEA culture, which Noodle & Beer adds to with a hospitality experience that goes further than great food and drink. Its launch is a great way to kick off 2025, right in the midst of Chinese New Year celebrations, and with Wardour Street one of the busiest areas anywhere in the West End, we are thrilled for Noodle & Beer to join the line-up.”
Xiaoxiao Wang, founder of Noodle & Beer, commented: “Whilst a simple concept, Noodle & Beer is dedicated to bringing people together to enjoy the diverse flavours of Sichuan. Our Chinatown London site is a key location on the road to expanding the brand further, and we are proud to be a part of the destination’s unmatched ESEA community.”
The opening of Noodle & Beer follows Chinatown London’s Chinese New Year celebrations, welcoming in the Year of the Snake. The celebrations included the annual parade and lion dances through the neighbourhood, with several vendors serving limited-edition food and drink that incorporated their own traditional symbolism.
