Liverpool ONE has reported its most successful festive shopping season since 2019, once again bucking national retail trends.
The run of success began with Black Friday week, with Liverpool ONE experiencing 14% growth in footfall and a 28% increase in sales during the period, reflecting the trend of consumers buying in-store and doing so early to kick-start Christmas.
The positive performance was sustained throughout December, with footfall up 10% in comparison to a 2.2% decline for the UK according to data from the British Retail Consortium, and a strong uplift of 7% in overall sales. In addition, during the period between Boxing Day and New Year’s Day, Liverpool ONE reported a 26% year-on-year increase in footfall as significant volumes of consumers continued to visit the destination.
Rob Deacon, asset management director at Liverpool ONE, said: “Achieving our best Christmas in six years is a fantastic end to another successful year for Liverpool ONE. Driving our out-performance has been our commitment to providing best-in-class brands and experiences for our visitors, and that will continue in 2025 as we prepare to launch more new stores than at any point since Liverpool ONE opened in 2008.”
Liverpool ONE welcomed 22 brands totaling 200,000sq ft in 2024, including Zara’s new regional flagship, which is 55% larger than its original Liverpool ONE store, Montirex’s first bricks and mortar store, and Flight Club. In addition, TFG London, Sephora and Uniqlo all signed and will open their stores in 2025.
