Redical’s Victoria Leeds is celebrating after a strong 2024 performance with robust December and annual sales increases, record-breaking footfall figures and notable new brand signings, openings and upsizes.
Welcoming a 10.7% rise in December’s seasonal sales and 10.4% rise in yearly retail sales, compared to 2023, Victoria Leeds’ year-on-year sales uplift significantly outperformed the national picture of 3.2% and 0.7% rises respectively, according to the latest BRC data. Standout categories at the destination included Jewellery which saw a sales increase of 20%, health and beauty with a 15% increase and F&B noting a 12% increase. Strong sales were further enhanced by impressive leasing activity throughout 2024, bringing 17 new brand openings, regears, renewals and refits, including debuts from Le Labo, Barbour, Caffé Concerto, Missoma and Cambridge Satchel, as well as upsizes from Boodles and Hobbs.
Furthermore, while 2024 total UK footfall was down 2.2% compared to 2023, Victoria Leeds celebrated a record-breaking year at Victoria Gate, marking a 2.7% increase versus 2023, and uplift in total footfall for the year across the whole destination.
2024 performance highlights included a stand-out Black Friday week, with a strong footfall uptake of 4.7% at Victoria Gate, bolstering the impressive 20% uplift in total sales across the entire destination. Categories which enjoyed exceptional sales growth included clothing and accessories, which increased by 66% versus 2023, men’s fashion, which increased by 38%, jewellery by 33% and leisure and services by 24%.
Rachel Bradburn, leasing director at Victoria Leeds, commented: “2025 is looking to be an exciting year for Victoria Leeds as we continue to build on our strong momentum of 2024. While we remain mindful of the economic landscape and industry challenges which lay ahead, our positive 2024 results reflect the strength of Victoria Leeds’ unmatched proposition, engaged customer base and elevated brand offering. Looking ahead, we’re focusing on welcoming more ‘firsts out of London’ as well as regional and city debuts for premium British, independent and international brands.”
Victoria Leeds’ out-performance has been intrinsically linked to its new owner and operator, Redical. Since Redical’s takeover in 2022, Victoria Leeds has agreed 37 new leasing deals, opened 25 new stores, upsized four existing units and facilitated eight pop-up activations at the destination.
Lunson Mitchenall and Central Retail represent Victoria Leeds.
