The steps at The Lexicon, Bond Square, Bracknell have once again been dressed by the LazyLawn Expo team to welcome spring and summer visitors.
Since 2019, the LazyLawn Expo team has returned each year (bar the pandemic) to add a strong splash of colour to the steps that lead the way to the entrance.
It all started with artificial grass in plain green in 2019, with a simple one-step logo. Fast forward, and this year’s artwork features red, yellow, green striped edges along the bright blue esplanade. Finished with a repeating white ‘The Lexicon’ logo, the team has used around 170sq m of fun grass at a depth of 10mm. As in the last five installations, the intricacies of each logo piece are pre-made at the company’s cutting facilities in Oakham, Rutland. This year saw the additional pre-cutting of the striped grass sections for each step. The puzzle is then assembled and installed in situ.
Peter Footitt, LazyLawn production director, said: “Whilst the end results look seamless and straightforward, it is always a challenging installation. There’s a lot of preparatory work in the step sections themselves, as well as the assembly and accuracy required to fit and fix the pieces securely and safely in place. However, it’s always worth it when we take a step back and take in the overall effect when it’s complete.”
The LazyLawn Creative team discusses the possibilities for the design each year, with ideas briefed by the management team at The Lexicon.
Sue Boor, head of marketing from The Lexicon, said: “Once again, I’m amazed at the end results on the steps this year. The LazyLawn team are brilliant – whatever wild and wacky ideas we throw at them, they always come back with a great interpretation of our design brief.
“This year, the step design and delivery has really taken our breath away – the combination of colours and its simple yet striking stripe design has been incredibly well received by all who have seen it. And particularly the public response has been fantastic – especially on a sunny day, it is attracting people to sit, take photos and enjoy what would otherwise be an unexciting space. It makes a great, bold, bright statement and we love it!”
