Nexus Luxury Collection and its shareholders Tiger Woods and Justin Timberlake have announced plans to open the second T-Squared Social, a premium sports and entertainment gastro pub, in the New Picture House Cinema on North Street in St. Andrews, located just three minutes from the famous Old Course.
According to Nexus, T-Squared Social redefines the multi-dimensional dining experience, merging elevated cuisine and craft cocktails with state-of-the-art Full Swing simulators for golf and other interactive gameplay, duckpin bowling, darts and premium sports-watching with large format televisions.
The new T-Squared Social will be located within the New Picture House built over 90 years ago by local businessmen. After undergoing extensive renovations to support its new offerings, T- Squared Social will maintain one of the movie screen theatres for watching theatrical films, live-to-cinema events and marquee TV programming.
David Morris, managing director of the New Picture House, said: “Since opening for the first time in 1930, the New Picture House has been an integral part of the town’s entertainment base. The planned T-Squared Social investment will enable the local community, students and visitors, the opportunity to experience a broader range of cinema, dining and entertainment at the popular venue. This unique investment opportunity will secure greater employment opportunities and the long-term future of the venue. We are excited to welcome Tiger Woods and Justin Timberlake to St. Andrews.”
Morris continued: “The New Picture House will continue to operate as usual until further notice. The Directors look forward to supporting T-Squared Social with their development plans and to welcoming new and existing customers into the New Picture House on completion of the re- development works.”
T-Squared Social (an homage to the ‘T’s’ in Tiger and Timberlake) recently opened its first venue to great acclaim in the heart of New York city.
“We are very excited about coming to St. Andrews. Tiger and Justin, along with our executive team and partners, are all passionate about the game of golf and revere St. Andrews. It is an honour to bring this investment and the T-Squared Social experience to the home of golf,” said Christopher Anand, CEO and managing partner at Nexus Luxury Collection. “Our inaugural location in New York City is exceeding all performance metrics. We are excited to open our second location here and look forward to working with the local planning board to create something truly special in St. Andrews.”
Both Woods and Timberlake are no strangers to St. Andrews. “I have been fortunate enough to enjoy many special moments at St. Andrews,” commented Woods. “The idea for T-Squared Social came to us during a round of golf at Albany, our development in The Bahamas. Justin and I thought it would be cool to create a place that combines our favourite things and brings people together to just have a great time. We always knew we wanted to do something together, and Nexus gave us the platform to bring our idea to life in New York City and now St. Andrews.”
“I’ve come to St. Andrews many times to play golf including to compete in The Alfred Dunhill Links Championship,” said Timberlake. “I’m honoured to be able to invest in the town and bring our second T-Squared Social here. Our new venue is so much more than a typical sports bar experience – it’s a place you can go to be entertained without sacrificing quality or comfort.”
T-Squared Social is owned by Nexus Luxury Collection, 8AM Golf, Tiger Woods and Justin Timberlake. Retained property advisor Savills represented them with the St. Andrews transaction, with the seller represented by Entertainment Solution Services.
