Eden Shopping Centre is marking 18 years at the heart of High Wycombe with the launch of Faces of Eden, a campaign designed to celebrate the community.
Faces of Eden celebrates the local people who shape the centre and the wider community around it. From hardworking mums and families, to students, local creatives and employees, the campaign will shine a light on everyday individuals whose stories embody the “essence of the centre”. Representing the diversity and character of the Eden community, each face is captured through an authentic, natural photographic style, created in collaboration with local creatives.
The chosen Faces of Eden will be showcased throughout the centre, in digital content and on the shopping centre’s social media, website, newsletters, and wider advertising placements.
“Faces of Eden is about celebrating the people and moments that make Eden the place it is” says Rebecca Gomme, marketing manager at Eden Shopping Centre. “Over the coming months, visitors will discover inspiring stories, joyful experiences and thoughtful surprises that reflect the community we’re proud to be part of.”
To further increase visitor engagement and connect with the community, Eden plans to deliver a series of “surprise and delight” moments aligned with key calendar occasions.
The campaign launched on Blue Monday, 19 January, with a feel-good “surprise and delight” activation. Eden purchased 125 coffees from Black Sheep Coffee, and gave shoppers reusable branded coffee cups to redeem their free coffee, the centre also collaborated with local artist Lynne Denys, who personalised the cups in real-time. The activation brought colour into the centre while capturing real moments and faces that will feature throughout the campaign.
The campaign will run during Valentine’s Day through to Half-Term offering interactive experiences, thoughtful treats and engaging opportunities for shoppers to connect with the centre and its community. Visitors can expect further ‘Surprise and Delight’ moments to appear throughout the centre, designed to create small, memorable experiences and encourage connection.
