Landsec’s mixed-use development in Central London, Nova Victoria, has announced that 1Rebel is to increase its current footprint in the Nova scheme to 7,426 sq ft, by expanding into an adjacent space this summer.
1Rebel will use this additional space to introduce the Reshape concept to the Nova community.
1Rebel has garnered a strong client base from the destination’s office workers and residents. During the pandemic, 1Rebel also developed the ‘Rebel in your Ear’ concept from the Nova studio, which enabled it to offer its workouts at a time when gyms could open but group exercise was forbidden.
Nick Bates, Landsec’s portfolio director, commented: “1Rebel has been a great success since opening here nearly three years ago – it is a unique offer that goes down well with our office customers, residents, and visitors from further afield.
“The fact they are taking more space, alongside what is already the largest ride studio in London, and introducing a new element to their offer in Victoria is a testament to their strength and pull as a fitness brand. It also exemplifies confidence in Nova, following the easing of restrictions, as we see our guests from Victoria, across London and beyond, returning to this vibrant hub.”
Giles Dean, co-founder of 1Rebel, added: “We are so happy to welcome our customers back to 1Rebel Nova and, having listened to our customers who have wanted to see Reshape at Nova for some time, have great pleasure in this announcement.”
