First Angry Birds adventure golf attraction to launch at intu Metrocentre
Intu has signed up the new venture by Rovio Entertainment and Namco UK, who are planning to develop a chain of adventure golf sites based on the internationally popular Angry Birds franchise over the next three years.
The first site will launch at intu Metrocentre in September to create a new leisure experience for its 20 million annual footfall which includes a high proportion of families and affluent shoppers.
The Angry Birds franchise has generated over four billion mobile game downloads since its creation by Rovio in 2009. Today, the company has multiple mobile games, animated series, and brand licensing ventures such as theme parks. It also produced The Angry Birds Movie, which opened number one in theatres in 50 countries, with a sequel set for theatrical release later this year.
Kate Grant, regional managing director at intu, said: “Angry Birds Adventure Golf is going to provide a thoroughly entertaining and completely new leisure experience for the centre’s 20 million annual footfall alongside its great mix of retail and dining.”
Lunson Mitchenall acted for intu.