Outlet aims for a more modern identity
Marketing services agency APS Group has completed the rebrand of Livingston Designer Outlet. Launching in November, the rebrand follows a multi-million-pound makeover.
In contrast to the previous colourful branding, APS hope that use of subtle metallic and muted colours will help create a sophisticated, premium and modern feel. APS Group has managed the rebranding process and a promotional campaign to highlight the relaunch, working alongside signage company Sign Options and digital wayfinding company Mall Vision to produce internal and external signage.
Michael Fraser, creative director at APS Group, said: “There were so many different aspects of the project for us to get involved in and we feel we’ve delivered a rebrand that will move the brand forward and reflect the Outlet’s new premium look and feel.”
