Iconic doll brings fashion pop up to Liverpool One
A Barbie Store Fashion Pop up store has arrived at Liverpool One. The 6-week pop-up debuted on 11 October. The store has limited edition clothing for kids aged 3+, adults’ apparel, and Barbie accessories for kids and adults that includes tote bags, hair accessories and more. A range of Barbie dolls are also be available at the pop up.
The store is part of Barbie’s 60th anniversary celebrations, celebrating 60 years of the worlds fashion doll since its creation in 1959.
Helen Genia, head of UK licensing Mattel consumer products at Mattel, commented on the opening: “The exclusive pop-up at Liverpool One is an exciting and immersive fashion destination for kids and adult fans alike. 2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds number one fashion doll – and powerhouse brand – with fans of all ages. We are delighted to welcome all to Liverpool One’s exclusive retail experience.”
Alison Clegg, director asset management at Grosvenor Europe added: “To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool One as a destination on a national level.”