Fitness brand Barry’s is to open its first studio in London’s West End after signing a deal with The Crown Estate.
The new Barry’s space will be at 59 Kingly Street, part of the Regent Street portfolio and will be the company’s largest in the UK when it opens on 12 September 2020.
The 7,000 sq ft basement space will offer people working and living in the West End the company’s trademark fitness classes, mixing strength training with cardio intervals using treadmills, and the brand’s infamous Fuel Bar.
The new studio will initially be running at 50% capacity to adhere to social distancing and in line with government guidelines. A number of additional measures will also be in place to ensure the safety of staff and clients.
Leanne Catterall, asset manager at The Crown Estate, said: “As more of us look to fit a workout into our daily lives, we’re welcoming a growing mix of fitness brands on Regent Street.
“Barry’s will be a fantastic addition to the portfolio – putting a unique workout experience on the doorstep of all our customers working, shopping and living in the West End.”
Sandy Macaskill, co-owner of Barry’s UK, said: “It’s been a hugely challenging few months for the industry which makes this opening so much sweeter. This is one of our most exciting moves, the vibrancy of Soho really aligns with the energy of the Red Room. The introduction of LIFT is something we have been talking about for a long-time, and with the evolution of the fitness industry we felt it was important to ensure our clients are continuing to receive an exciting and dynamic workout, giving our community more flexibility on their fitness journey.”
