Designer childrenswear retailer to open at Grand Central
Hammerson has announced that the independent childrenswear retailer, Base, is to open its first store outside the South East at Grand Central, Birmingham, this October. Base offers designer clothing for boys and girls from 0-16 years.
The 3,500 sq ft unit,will stock a range of international fashion labels including True Religion, Lacoste, Versace, Moncler, Fendi, and Ellesse X Base – an exclusive collection designed by the brand. The new store will be the brand’s seventh bricks-and-mortar store in the UK, and its first outside of London and the South East.
Iain Mitchell, UK commercial director at Hammerson, said: “Base is a great addition to Grand Central, and a brand that will really complement the broader offer at the destination. When it comes to fashion, across our portfolio we’re looking for brands that deliver something different, and really generate some excitement; with its engaging mix of luxury brands and a great in-store environment, Base is a great example of that.”