Brompton Bicycle to open new flagship store in Westfield London
Brompton Bicycle today is to open a new flagship store in Westfield London, Shepherd’s Bush, as part of the global expansion of its network of Brompton Junction retail stores, providing Brompton’s range of bicycles and accessories direct to the customer through state-of-the-art retail facilities.
The new store in Europe’s largest shopping centre which recently launched its £600m expansion, will represent the culmination of Brompton’s most popular and effective in-store retail concepts, including interactive bike build facilities and live demo area housed within the Westfield London destination, along with the brand’s first electric bike hire scheme in the UK
Set to open in April 2019, the new Brompton Junction store in Westfield London will complement the existing Brompton Junction store in Covent Garden and will take the number of Brompton Junction stores in the UK to two and globally to a total of 15.
The new unit is part of a broader brand partnership with Unibail-Rodamco-Westfield that will see Brompton access Westfield London’s digital media screen network and provide content for the destination’s social media platforms, to promote the brand and the flagship store to a wider audience.
Paul Buttigieg, director of commercial partnerships at Unibail-Rodamco-Westfield, said: ”Unibail-Rodamco-Westfield centres pride themselves on bringing new experiences to our shoppers first, and this well-loved UK brand’s new flagship store will offer Brompton’s first-ever electric folding-bike hire scheme anywhere in the UK. What’s exciting is the focus Brompton is placing on forming a broader brand partnership, creating an integrated 360 experience for our customers who will receive content through our social and digital media platforms, as well as access to seasonal events allowing them to engage with its fantastic products. With this full brand integration approach and ’Rental Retail’ on the up as seen through URW research, we have no doubt the store will be a huge success.”
