CACI, the consumer and location intelligence specialist, has launched a data-driven scorecard to assist companies with evaluating how their existing and potential customer bases want them to improve their environmental, social, and governance (ESG) credentials.
This new product is hoped to be a vital tool for companies embracing ESG, allowing them to pinpoint the most effective changes.
In a recent ESG survey by CACI, younger generations were found to have greater intent to act more sustainably, but are much more likely to be influenced by cost and convenience.
The ESG scorecard will look at each aspect of how important environmental, social, and governance issues are to individuals, which can be mapped onto existing customer data or aggregated at postcode level.
The scorecard is comprised of individual-level propensity models, which create separate scores for each of the aspects of ESG, as well as one unified score to summarise a person’s affiliation to all three values.
This will allow companies to determine general approach and understand within ESG what issues their customers care about most.
The new product has been designed to help companies develop appropriate products and propositions, to better resonate with their consumers.
It also aims to help companies in discussions with funding partners, providing evidence of the need to invest in specific ESG areas.
Sue MacLure, director marketing solutions divisions at CACI, said: “People are increasingly concerned about their environmental impact, demanding higher standards of sustainability and employment practices from the businesses they interact with. Our scorecard is vital to helping the wider market fully understand its customers; not just whether they value ESG, but how much, and which elements are most important.
“Many are already doing it and many more want to, but it’s only by understanding specific areas that your customers care about that you can ensure your business is investing in enacting change in the right places.
“Not only does this deliver better results for customers, but it makes discussions with funding partners that much easier, with real evidence as to where the money needs to go to keep your business relevant.
“Companies must rise to the challenge to improve their sustainability credentials, and CACI’s ESG scorecard provides unique insight that will drive this change.”
