White Rose and Liverpool One put a smile on shoppers’ faces
Shoppers at both the White Rose centre, Leeds, and Liverpool One, were given a reason to smile on Blue Monday, the name given to the third Monday in January and deemed ‘the most depressing day of the year’.
At White Rose, a nine-metre Snow Sledging run was installed in The Village for customers to sledge down.
Steven Foster, general manager at White Rose Shopping Centre, said: “We’re passionate about putting smiles on our visitors’ faces all year round, and we know that January can be a long month for some. It’s been a delight to hear plenty of laughter from The Village this Blue Monday.”
At Liverpool One, with he sole mission to spread cheer across the destination, hundreds of bunches of brightly-coloured flowers were left across Upper and Lower South John Street, Peter’s Lane and Paradise Street for visitors to collect on their way to work. The blooms were packaged into pairs, encouraging people to keep a bouquet for themselves and pass the other on to a friend, colleague or stranger.
Donna Howitt, marketing director at Liverpool one commented: “Blue Monday is recognised as the gloomiest day of the year for many. Our flower drop has proven to put a smile on our visitors’ faces and creating a chain reaction of positivity across the city. This year, many of our shops and restaurants jumped at the chance to offer all kinds of complimentary and discounted treats to make Blue Monday a little brighter for everyone!”
