The Bok Shop, the homemade fried chicken brand, has joined forces with London sneaker boutique OffGrid to create a completely new retail experience due to open in Westquay, Southampton, in March.
The restaurant will host a limited-edition sneaker display, allowing customers to dine while purchasing the latest Yeezys and Air Jordan Diors from trainer experts.
Evenings and weekends will also come alive with regular music-led events, celebrating this unique cultural collision.
On the menu will be free-range chicken burgers, tenders and wings, with vegan options available. The 100-cover venue spanning 3,700 sq ft will be The Bok Shop’s fourth and follows its success in Brighton, Eastbourne and Hastings. The brand plans to roll-out 10 new sites in the next two years.
Jamie O’Mara, co-founder of The Bok Shop, said: “We’re bringing our love of fried chicken together with ultra-rare sneakers in a way that hasn’t been done before, and we can’t wait to bring this exciting concept to the people of Southampton. It’s been an exciting journey watching our business grow from a single shop in Brighton to multiple sites across the South Coast, with Southampton representing the natural next step in our expansion.”
Harry Badham, chief development and asset repositioning officer at Hammerson, said: “This collaboration and partnership is a sign of how retail and dining are changing and coming together in new ways to create special places for our customers. The Bok Shop’s innovation and ethical credentials are aligned with our own ambitions.”
