Festival Place, Basingstoke, demonstrated positive trading performances for 2021 and during December.
In December 2021, Festival Place experienced a 13.4% increase in the total number of visitors compared to the previous year and the centre outperformed the UK Shopping Centre benchmark both on a national and regional basis.
The total number of visitors to Festival Place in the month commencing 28 November 2021 increased by 36.8% vs 2020 while monthly sales were up 37.3% year-on-year.
The F&B and leisure category saw growth vs. 2020, while more than half of the Centre’s retailers saw average transaction value increase vs 2019.
Neil Churchill, centre director at Festival Place, said: “While the impact of COVID-19 on the industry continues to unfold almost two years after the pandemic struck, Festival Place has maintained a strong trading profile, outperforming the UK Shopping Centre Benchmark during retail’s peak period.
“These encouraging trading figures are testament to a significant asset management effort and a strategic leasing plan that has continued to evolve and improve the Festival Place offer.”
