CACI, the consumer and location intelligence specialist, has found one in five consumers intend to spend more on eating and drinking out when they return to the office.
The findings, from a survey of 1,000 people, show that consumers have missed dining at pubs and restaurants, with 87% willing to spend more or the same on hospitality when at their place of work. T
As well as spending 20% more on F&B, 14% of respondents stated they will spend more on retail and leisure and 12% will spend more on services.
Commenting on the research, Alex McCulloch, Director of CACI, said: “Hospitality as an industry has been greatly missed by all, and our latest data shows there is high demand of consumers ready to spend and enjoy the novelty of eating out within close distance to workplaces.
“Therefore, it’s important that landlords and operators recognise the opportunity, as both entities can maximise on revenge spend for F&B, followed by retail, leisure and services, which should be considered as consumers look to return to normality.
“Our working environments have changed significantly throughout the pandemic; we have seen office spaces empty out and the same four walls at home have become our hubs to live, work and play. Now with government restrictions easing and employers understanding the majority of employees want a work-life balance, flexibility is key to a successful workplace moving forward.”