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    Commercialisation

    C&R signs pop-up JV

    Stuart WestBy Stuart WestSeptember 28, 20181 Min Read
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    Capital & Regional signs portfolio-wide deal with Mall Solutions Europe

    Capital & Regional has partnered with Mall Solutions Europe to launch a joint initiative aimed at offering up-and-coming retailers and established brands prime retail space for pop-up stores. The project has been designed to enhance the existing retail offer across the Capital & Regional portfolio by introducing fast-growing brands with a focus on food, dining, entertainment and family amenities.

    Retail space will be offered on a flexible, cost-effective basis to local and new ambitious retailers looking to reach new customers by operating within a thriving community shopping centre. Units will be allocated to the new pop-up initiative across Capital & Regional’s eight centres at Blackburn, Redditch, Luton, Hemel Hempstead, Wood Green, Walthamstow, Ilford and Maidstone.

    Byron Lewis, CEO of Mall Solutions Europe, said: “The world of retail is evolving, with many local, new and innovative retailers looking to get a foothold into the shopping centre marketplace. This joint venture will launch a whole generation of new retailers and our aim is to help them develop and grow. By working with a major shopping centre owner like C&R, we can offer retailers opportunities that would have been difficult for them elsewhere.”

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    Stuart West

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