Danish furniture and home furnishings brand, JYSK has announced record results in the UK & Ireland during the financial year 2020/2021, with total sales reaching €68.9M, an increase of 67% on previous year.
Despite a challenging end to 2020 and start to 2021, 1.1million customers (a 30% YoY increase) in the UK & Ireland with a hype for hygge-inspired décor chose to shop at the Scandinavian retail chain to improve everyday life in their homes.
This, coupled with physical store expansion, an increasing number of focused marketing campaigns and a move towards investing in more brand ambassador campaigns has helped drive the in-market growth towards JYSK stores, both physical and online.
Country manager JYSK UK & Ireland, Roni Tuominen said: “We are delighted to be announcing today that JYSK is a retail success story. Whilst it was been another tough year for retail in many ways, we are very pleased with the results of our continued investment in growing JYSK’s geographical – and digital – footprint. In Ireland, we were able to contribute positive EBIT for our second financial year in the row. In the UK, we have contributed positive EBIT for the first time which is a huge achievement considering five out of 12 months our stores were closed.
“Following last year’s turnaround project to merge the UK and Ireland organizations we have seen the initial trend for growth continue. Our investment in people and bricks and mortar stores remains our priority to make JYSK the UK’s number one shopping destination for home decor and furniture.”