Dyson has opened its second UK Demo store – at the Trafford Centre. The new 130m2 store has taken over from the successful Dyson Mall Demo Zone and is home to Dyson’s full portfolio of award-winning technologies: environmental care, hair care, floor care and lighting.
The new Trafford Centre store features a range of demonstration zones, manned by Dyson experts. The Dyson Demo Store offers live air quality demonstrations, showing indoor air quality data and a variety of debris for customers to use when trialling the floor care machines..
The store also houses the first Dyson Beauty Lab in the North-West where shoppers can book in with a Dyson stylist for a personalised session. The area features three styling stations for visitors to come in and enjoy a wash and blow dry, the cost of which is redeemable against any purchase in-store. Customers are also able to take advantage of personalisation options on hair care presentation cases with complimentary case debossing.
Kristofer Johnson, Dyson Demo Store manager, Manchester, commented, “Dyson operates more than 300 Dyson stores worldwide and this new Dyson Demo store in Manchester is the second to open in the UK. Together with our Dyson online store, this store in Trafford Centre in Manchester forms a part of Dyson’s growing ambitions in direct-to-consumer retail, providing consumers across the North of England with more opportunities to discover Dyson technology – through both the virtual and physical world.”
Rhys Evans, Director of Asset Management at the Trafford Centre commented, “Dyson is an exciting and unique British brand that we are delighted to be welcoming to Trafford Centre. We are proud to be the chosen location for the brand’s second UK store and its first store in the North of England. The pop-up that has been running since November 2021 has already proven popular with customers, so the transition to a permanent store, stocking a full product range, will have enormous appeal and offer our customers something completely fresh. This exciting new store strengthens our retail offering at the centre and is testament to the success of our new leasing strategy to attract the best brands.”
