Swedish electric car brand Polestar has opened its first Midlands outlet at Touchwood Shopping Centre in Solihull.
The fully-electric car manufacturer has taken 5,100 sq ft of space on a new ten-year lease, showcasing its new technology and an immersive in-store experience.
Andrew Hilston, managing director at Ardent commented: “We are delighted to welcome Polestar to Touchwood. Polestar is an innovative industry leader and will bring an entirely new offering to our tenant line-up, in tandem with Tag Heuer.
“The next few months are an exciting time for Touchwood as it prepares to play a leading role in the Council’s ambitious growth plans, especially with the 2022 Commonwealth Games just round the corner, during which Solihull will host over half of the events.”
Jonathan Goodman, head of Polestar UK, added: “The Polestar Space in Solihull is located in a pivotal retail destination in the Midlands making it easier than ever for consumers to interact with the brand.
“Our Spaces continue to allow our customers, not us, to define and shape the experience they have with Polestar. With no sales pressure, an intimate environment and cutting edge technology we continue to put the fun back into buying a car!”
