Team-based immersive entertainment leisure operator signs deal in Norwich
intu has signed a deal with leisure operator Escape Hunt to create a series of team-based immersive entertainment experiences at intu Chapelfield in Norwich.
The experiences include one of the brand’s most popular escape games, Alice in Puzzleland, and forms part of the global operator’s expansion into new areas of the country.
There are nearly 50 Escape Hunt locations across 27 countries and nine locations in the UK.
Kate Grant, regional managing director at intu, said: “intu Chapelfield is already an East Anglian hot-spot for shopping and dining and Escape Hunt is set to thrive here by creating a brilliant new experience for visitors from across the region to enjoy.
“Compelling and innovative leisure attractions like Escape Hunt are drawing in more visitors from far and wide who are then staying longer to make the most of all the other great brands in our centres. This is the first escape room concept in our portfolio and the huge potential of this kind of attraction to flourish at intu’s centres means we’re keen to explore other opportunities.”
Richard Harpham, CEO at Escape Hunt said: “We’re excited to be bringing our five-star rated entertainment offering to intu Chapelfield in Norwich. With a growing number of locations across the UK, we’re confident visitors to the centre will love stepping into new worlds and playing our immersive adventures.’