Icon outlet to add upmarket brands to the O2 experience
AEG and Crosstree Real Estate Partners have revealed their vision for Icon Outlet, the 210,000-sq ft premium urban outlet that opens from this October under the famous tented roof of The O2, bringing shopping to the world’s number one entertainment venue for the first time.
Together with the construction of a 50,000-sq ft cinema extension for Cineworld and a 30,000-sq ft trampoline park, leased to Oxygen Freejumping, the UK’s leading operator, The O2’s offer is being evolved to reflect the consumer-led convergence of retail, leisure and entertainment. In total, over 75 per cent of the space under development is let or under offer.
Consisting of 85 stores and 35,000 sq ft of new restaurants, cafés and bars, Icon Outlet will provide the best of accessible premium fashion and lifestyle brands. Leading UK and international retailers, such as Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks and Skechers are among the brands to have signed already.
Icon Outlet is just 15 minutes from central London and, served by the Jubilee Line, Crossrail (at Canary Wharf), MBNA Thames Clippers and The Emirates Airline, it will be easy to reach for the majority of the capital’s ten million population, as well as the 31 million domestic and foreign visitors to London every year. The O2 already attracts 9m visitors to its 200 annual arena events, cinema, restaurants, bars and venues each year.
Icon Outlet will also be the first major retail development ever in the UK to have achieved a BREEAM Outstanding rating.
Alistair Wood, executive vice president for real estate and development for AEG, said: “Icon Outlet is the most relevant retail and leisure destination set to open in Europe this year. Our understanding of consumers has informed every aspect of the development: from which brands have been selected, to how the experience responds to the unique setting under the O2’s world famous roof. Icon Outlet brings an exciting new element to the O2’s offer, further increasing its appeal as a destination providing unique experiences”.
CBRE and CWM are the retail leasing agents for Icon Outlet.