Lincolnshire Christmas company, Fizzco, has launched the ‘Brighter Times Tour’ – a road trip involving a travelling large LED display Arch which will travel around the United Kingdom, ‘adding a little sparkle to 2021’.
With over 35 years of retail visual display management experience, the Fizzco team said after experiencing first-hand the effects of the COVID-19 pandemic this was their way of giving back to their customers and local communities.
Fizzco is donating time and resources to Shopping Centres throughout the UK to help create a welcoming and fun environment for their customers. Each centre will be gifted it’s own large, decorated LED centrepiece, which can be used as a photo opportunity or welcome back feature, providing each shopping centre with a free marketing tool to revive footfall and customer spending.
The 3-metre arch will be decorated using 1000 LED lights and a mixture of materials such as flowers and floristry picks, glitter, balloons, paper decorations, small props, large and small decorations.
“From a retail perspective, we suspect an increase in consumer spending instore; the physical experience of going to your local shopping centre was something many people missed in 2020 and will appreciate more than ever this year, hence our decision to give back and support our customers,” said Wendy Clarkson, Company Director at Fizzco. ” We want to help them create a welcoming and fun shopping experience”.