CBRE Investment Management has announced a new Food Wave campaign and installation at Angel Central, taking place from July 8-10, to educate and inspire young Londoners to reduce waste and spread the word about the impact that food has on the planet.
Over the three days, Angel Central will host a pop-up run by ReLondon, delivering events ranging from cookery workshops to stalls and competitions, all designed to empower visitors to enjoy a more sustainable approach to buying, storing, eating – and even growing – their food.
After a huge drop in household food waste during the pandemic, food waste has now shot back up to 2018 levels (WRAP data) and as part of a collaboration with surplus food app and social impact company, Too Good to Go, two giant sculptures will be on display at Angel Central, to bring attention to the impact that food waste has on the environment.
Commenting on the activation, Ciara Daffy, Asset Manager at CBRE Investment Management, added: “Sustainability is central to our business strategy and the Food Wave activation is a fantastic example of educational campaigns being brought to the capital in a creative and informative way. We want to support initiatives like this partnership with ReLondon and the Mayor of London at Angel Central to help raise awareness on the subject of food waste to the local community of Islington and visitors alike.”
