Footfall during the Easter weekend at London Designer Outlet surged by more than a fifth compared to 2019, according to the latest trading figures.
The number of visitors at the Wembley Park-based fashion and lifestyle destination grew throughout the school holiday period between 10 and 23 April, peaking during the Easter Weekend at +21.9% more than the same period in 2019.
Total sales also peaked at +3.8% during the weekend compared to 2019, with like-for-like sales up by 10.4%. Sales densities – which refer to the total number of sales per square foot – rose sharply by 15.5%.
Matt Slade, Retail Director at Quintain, said: “Following a series of upsizing and new lettings across the Wembley Park neighbourhood and London Designer Outlet earlier this year, we were very much of the mind that spring had already sprung early for us.
“These strong trading figures confirm why brands continue to demonstrate a vote of confidence in London Designer Outlet. Now with Covid restrictions firmly behind us, visitors continue to flock back in even greater numbers compared to 2019 to enjoy an unparalleled combined retail and leisure offer set within this dynamic and diverse 15-minute neighbourhood.”
