AEW’s refresh of Festival Place, Basingstoke, has succeeded in attracting new customers, boosting annual footfall to 22.4 m from 20m prior to the works.
The introduction of six new brands, plus the relocation and rightsizing of four prominent existing names within the centre have added to the attractiveness of the 1.1m-sq ft retail and leisure destination.
Swarovski, Apricot, Yankee Candle and Lovisa have signed up to join the retail line-up while Patisserie Valerie will enhance Festival Place’s menu of restaurants and trampoline brand, Flip Out, will join the family-friendly leisure offer. River Island, JD and Burger King will all be relocating and extending their leases while Starbucks is refurbishing its 2,000 sq ft unit.
