John Reed gym and six more sign up for Central London
Broadgate has announced that the UK’s first John Reed gym and six new retailers have signed at 100 Liverpool Street, set to open this summer.
German gym operator John Reed will be opening a 22,000 sq ft gym over two floors. The gym group concept focuses on cosmopolitan design, great music including live DJs and a range of challenging fitness exercises suitable for everyone.
Further retailers to commit to 100 Liverpool Street include Tommy Hilfiger, the premium American clothing brand; British jeweller Monica Vinader; skincare, beauty and cosmetics brand L’Occitane and footwear retailer, Dune London. Luxury beauty retailer Space NK and International British fashion brand Reiss are returning to Broadgate following the success of their previous stores at 100 Liverpool Street.
Marcus Adam, head of marketing and music at John Reed, said: “We are proud to announce John Reed’s first opening at Broadgate, London. With its vibrant music, culture, arts and lifestyle scene, we are very excited to be bringing our lifestyle fitness concept to the city.”
David Lockyer, head of Broadgate at British Land, commented: “We’ve had exceptional leasing success at Broadgate, where the calibre of retail occupier really sets the tone for the rest of the campus. The commitment of these high quality brands to Broadgate is an excellent endorsement of our strategy to transform the campus into a vibrant, mixed use destination.”
CWM and CBRE advised Broadgate JV on the lettings.