Shaftesbury has announced that Gilly Hicks’ is set to open its first UK standalone store on Carnaby Street in Spring.
Gilly Hicks, a brand in the Abercrombie & Fitch ortfolio that offers underwear, loungewear and activewear, announced plans to reintroduce standalone stores in Europe following the successful rollout of its new prototype in Columbus, Ohio.
A second standalone Gilly Hicks location will also open this spring at Centro Oberhausen Mall in Germany, as Abercrombie & Fitch Co. continues to evaluate global growth opportunities for the Gilly Hicks brand.
“We’re thrilled to mark the next chapter of Gilly Hicks’ growth strategy by opening standalone stores in EMEA,” said Kim Dolder, SVP and General Manager of Gilly Hicks.
“We have been encouraged by the performance of our standalone store in Columbus, which has provided a tangible brand experience for customers to explore our products and find their ‘daily dose of happy.’”
Samantha Bain-Mollison, retail director at Shaftesbury commented: “We are delighted to announce that Gilly Hicks has chosen Carnaby for their first UK standalone store. Gilly Hicks is at the forefront of innovation and brand experience when it comes to helping Gen Z’s feel comfortable when shopping. We are proud to welcome a brand like this into our already thriving retail destination.”