Gravity Active Entertainment’s next ‘big-box’ location will be at Westfield Stratford City. With a £10m investment, this new 60,000sq ft leisure experience, in partnership with URW, will be defined by a karting concept not seen anywhere in the world with a system of two tracks that can be operated separately or combined into a super track. This is on a trajectory of over 1,000 linear feet so up to 18 drivers can enjoy it.
The site will also have its own urban golf, AR darts, a high-rope course, an arcade, as well as three bars, street food and karaoke. It will also host other providers of leisure experiences such as Electric Gamebox and Hologate.
This is Gravity’s third large opening, adding to its growing portfolio of ‘big-box’ spaces in retail locations, with Southside Wandsworth already open and Liverpool One set to open in Q4 2022.
Harvey Jenkinson, co-founder and chief executive officer at Gravity, commented: “We are really excited to be opening Gravity at such an iconic location in London, and with the first-ever super track of e-karting. There is no doubt that consumer demands have changed and in order to stay relevant, shopping centres and the high street have to diversify and offer a top-quality leisure experience.
“Westfield Stratford City with its rich leisure and experience offer is the perfect location and we are delighted at the interest we have secured as we sign with a third landlord, and look forward to growing further over the year.”
Kate Orwin, leasing director UK at Unibail-Rodamco-Westfield added: “Consistently at the forefront of the retail, dining, leisure and entertainment evolution, URW continues to evolve the mix of its flagship destinations beyond retail. We are expanding the centre to develop 60,000sq ft of new space at Westfield Stratford City due to launch early 2023. As part of this significant investment, Gravity will provide a holistic leisure and entertainment offer not only for the visitors of the centre but also for the residents of over 1,200 new homes we are building at Stratford.”
