Landsec and Invesco Real Estate have announced the launch of Gravity Active Entertainment (“Gravity”), the dynamic leisure and entertainment company, within an 80,000 sq ft venue at Southside shopping centre in Wandsworth, London.
Joining 16 sites in the UK and a franchise in the Middle East, Gravity Southside offers the first all-electric, multi-level go kart track in a UK high-street environment, and a first-of-its-kind bowling alley in the UK, with a choice of projected gaming images onto the alley to provide a wholly interactive experience.
The new site will see further evolution of Gravity’s core offering of trampoline parks, with the incorporation of a 10-hole crazy golf experience, Japanese noodle restaurant, dedicated e-sports centre, and old-fashioned pub games.
The venue will be family focused during the day, with live music and a high-end cocktail bar designed to attract a younger crowd from the evening through to closing time, offering an interactive experience for all.
Harvey Jenkinson, co-founder and CEO at Gravity, commented: “Wandsworth signals a new chapter for Gravity, as our biggest opening yet. Gravity is only 6 years old and we are pushing the boundaries of leisure entertainment in the UK with a model that is also commercially successful. We are using new technology to create immersive experiences in strategically important locations in the centre of towns and cities that will attract new customers, increase footfall for landlords and breathe life back into the high street, replacing traditional shopping with fun and entertainment. We want to be the UK’s leading leisure group for our customers, and for our partners, both our franchise partners and landlords.”
Ed Ginn, director of asset management at Invesco Real Estate, said:“ The opening of Gravity Southside not only meets the growing consumer demand for interactive leisure, but also creates a strong draw for people who are looking for reasons to return to city and town centres, bringing vibrancy and excitement to Wandsworth.”
Time Retail Partners and Colliers advise on the F&B and leisure for Landsec and Invesco Real Estate at Southside. Savills represented Gravity.
