Landlord creates own store to showcase up-and-coming brands
Grosvenor Britain & Ireland has opened a concept store of premium yet affordable independent fashion and accessories businesses on its London estate at 55 Duke Street, in North Mayfair.
The first multi-brand concept store to be launched by a major London landowner, North Mayfair Emporium aims to support new fledging retail brands who are seeking physical presence and can afford small amounts of space, to open in the heart of the West End.
Grosvenor’s Mayfair director Keith Bailey said: “The launch of North Mayfair Emporium is one way Grosvenor is working to improve the environment for those visiting, operating and working in the West End. The concept store provides a turn-key solution with fixtures and furniture supplied and an all-inclusive lease which has made it a lot easier for these ambitious brands to take space in a prime location. We are investing to ensure the competitive advantage of the West End for generations to come, making our estate more open, accessible and enticing to all.”
Colliers International advised Grosvenor on the occupier mix and arranged the lettings on its behalf.