Experiential attractions draw in families over half term
The number of new leisure attractions and improvements at intu’s portfolio of popular destinations helped to increase half term footfall by 4.8 per cent compared to the same time last year.
The biggest rises were at intu Watford, intu Lakeside and intu Metrocentre where a range of leisure brands have opened within new areas of the centres.
intu Lakeside saw its half term footfall boosted by addition of Nickelodeon Adventure, Puttshack, Flip Out and Hollywood Bowl within a new 175,000 sq ft leisure development which opened to the public last summer.
And the addition of Angry Birds Adventure Gold and new climbing wall Clip ‘n Cliumb drew in numbers at intu Metrocentre.
Martin Breeden, centre performance director at intu, said: “We’re focused on increasing footfall, dwell time and rental performance by bringing in more experiences, brands and design enhancements for our visitors to enjoy.
“This transformation of our centres into popular day-out destinations helped to increase total footfall by 4.8 per cent over the half term period, with some of the most significant rises in the locations where we’ve been focusing our investment over the last few years.”
