Grosvenor Britain & Ireland has announced the opening of a new upsized Hamleys store at Liverpool One, following a recent interactive LEGO ‘Pop & Play’ event.
Hamleys has recommitted to Liverpool One with a more expansive store at 35 South John Street. The British toy emporium is set to open an immersive 3,000 sq ft store which houses an array of games, puzzles, arts and crafts, as well as the retailer’s own exclusive collections.
Liverpool One also has recently hosted an activation from Lego as part of the popular brand’s free ‘Pop & Play’ tour which is visiting five UK cities this summer. The ‘Pop & Play’ event comprised four interactive play areas offering creative activities for the whole family, including cupcake decorating and a scavenger hunt.
Alison Clegg, director of asset management at Grosvenor Britain & Ireland, commented: “Hamleys has had a successful past 12 months trading as part of Liverpool One, and we are delighted this has resulted in the retailer’s recommitment. The store opening on South John Street was timed around the visit of Lego’s ‘Pop & Play’ tour, which was very well received and provided another great experience for families enjoying time at Liverpool One during the summer holidays.”
CBRE and Metis acted for Liverpool One in the deal. CBRE acted for Hamleys.