Hammerson signs new indoor bouldering operator at Highcross Leicester
The Leicester opening will mark Social Climbing’s all-important first location in the UK and Leicester’s shoppers will be able to enjoy a unique and sociable way of exercising when the 6,800-sq ft space opens in the summer.
Some of the features of the centre include a head-to-head wall, in which climbers can challenge one another, a ‘leap of faith’ descent and monthly movie nights. As well as a climbing area and workout area the centre will also include a café and living room space.
Across Hammerson’s UK portfolio of shopping centres, leisure has continued to perform well, with shoppers demanding more from their day out. The addition of Social Climbing clearly demonstrates Hammerson’s strategy of enlivening retail destinations with events and experiences.
Iain Mitchell, UK commercial director at Hammerson, said: “Social Climbing is an exciting addition to Highcross, bringing visitors an activity that is a new twist on traditional exercise. When it launches later this year, I have no doubt that the brand’s first space in the UK will be extremely popular by appealing to a wide-ranging demographic.”
