H&M Hennes & Mauritz – the Swedish multinational clothing retail company – has undertaken a complete make-over its store at Festival Place, Basingstoke, which first opened in 2003 at the centre.
The new H&M store will debut a unique interior look and feel, covering over of 15,100 sq ft and based over two floors, with a focus on creating a modern and relevant shopping experience.
Tom Houghton, head of expansion UK & IE, H&M Group said “Festival Place has always been a popular destination for H&M to meet our customer and as such it made sense to reinvest and build an even more meaningful connection with them.
“This new programme is a huge leap forward for H&M in the UK, enabling clearer storytelling and bringing a closer alignment to our Brand DNA. This will also provide a strong platform for all the omni features being developed to provide a more seamless shopping experience for the customer.
“We are so excited to relaunch the newly refitted store and can’t wait to see our customers reaction.”
