The O2 has announced the signing of global sports and entertainment company, TOCA Social, for a 30,000 sq ft site to host an interactive football and entertainment venue.
TOCA has taken a long-term lease for the venue with the Waterfront Limited Partnership, a joint venture between AEG Europe and Crosstree Real Estate Partners who own and manage Icon Outlet and the Entertainment District at The O2.
. TOCA is the world’s first interactive football entertainment concept that features inclusive gaming experiences which leverage TOCA’s proprietary Touch Trainer and AI-enabled computer vision technologies, state-of-the art customised games, modern chef-driven food and beverages, and world-class social events.
Yoshi Maruyama, TOCA’s CEO commented: “We are thrilled to select The O2 in London to debut TOCA Social, the world’s first football entertainment experience, which will transform football from a sport regularly played by only a small portion of the fans into a lifetime connection of active participation, fun, play and community for everyone.”
Alistair Wood, EVP of real estate and development for AEG Europe commented: “We are delighted to welcome TOCA Social to The O2, a great endorsement of the venue as the leading retail and leisure destination in London. TOCA Social will become a major cornerstone as we further develop The O2, adding to a mix that already includes London’s largest cinema complex and a great retail offering with shopping at Icon Outlet, alongside the world’s leading music venue.”
Lunson Mitchenall are the leasing agents for Food & Beverage and Leisure at The O2.