The shopping centre formerly known as intu Milton Keynes is to be rebranded as Midsummer Place.
Midsummer Place was the destination’s name before being rebranded with the intu name when it was purchased by the now defunct investor in 2013.
Midsummer Place has already changed its name across its social media channels and website as part of the move, while it will also reveals the first look at the new brand imagery and logo.
“We are excited to bring Midsummer Place back to Milton Keynes at such an important time for retail. Over the years, we have built up a strong portfolio of retailers, including Apple, Victoria’s Secret, Hugo Boss, Zara and Michael Kors that give the centre a premium edge within the heart of the city,” said the centre’s general manager Shelley Peppard.
“In the coming months, we will make further changes to the centre to enhance the customer experience as well as announce new retailers coming to join us.”